This program was approved for students entering the university in the Summer 2023–Spring 2024 catalog year. For more information about catalog year, go to Catalog Year Information.
Certificate in Sales
Unit: College of Business (BU)
Academic Program Code(s): SALECUG
The undergraduate certificate in sales will prepare students to understand the science and language of sales and sales leadership today; to help customers solve problems and/or capture opportunities by applying a basic need satisfaction sales process; to develop long term relationships with customers built on trust and doing what is best for the customer; to understand how to build a new sales organization from strategy to performance evaluations then lead that organization from a sales leader's perspective; to analyze sales situations and apply sound business decisions; to learn how to succeed in a complex and competitive sale environment by matching an advanced consultative sales process to the customer's buying process ... all accomplished in a role-playing focused curriculum.
Departmental Admission Requirements
Any University of Louisville student in good standing may apply to take the courses required for a sales certificate.
|Code ||Title ||Hours |
|MKT 301||Principles of Marketing||3|
|MKT 360||Professional Relationship Selling||3|
|MKT 401||Strategic Sales Leadership||3|
|MKT 465||Consultative Sales||3|
|Minimum Total Hours||12|
At least three (3) semester hours of the requirements for a certificate must be successfully completed while enrolled in the University of Louisville.