This program was approved for students entering the university in the Summer 2026-Spring 2027 catalog year. For more information about catalog year, go to Catalog Year Information.
Certificate in Sales
Unit: College of Business (BU)
Department: Marketing
Academic Program Code(s): SALECUG
The undergraduate certificate in sales will prepare students to understand the science and language of sales and sales leadership today; to help customers solve problems and/or capture opportunities by applying a basic need satisfaction sales process; to develop long term relationships with customers built on trust and doing what is best for the customer; to understand how to build a new sales organization from strategy to performance evaluations then lead that organization from a sales leader's perspective; to analyze sales situations and apply sound business decisions; to learn how to succeed in a complex and competitive sale environment by matching an advanced consultative sales process to the customer's buying process ... all accomplished in a role-playing focused curriculum.
Departmental Admission Requirements
Any University of Louisville student in good standing may apply to take the courses required for a sales certificate.
Program Requirements
Course List | Code | Title | Hours |
| MKT 301 | Principles of Marketing | 3 |
| MKT 360 | Professional Relationship Selling 1 | 3 |
| or SPAD 395 | Sport Sales and Fundraising |
| MKT 401 | Strategic Sales Leadership | 3 |
| MKT 465 | Consultative Sales | 3 |
| Minimum Total Hours | 12 |
At least three (3) semester hours of the requirements for a certificate must be successfully completed while enrolled in the University of Louisville.
