Marketing (Minor)

This program was approved for students entering the university in the Summer 2020–Spring 2021 catalog year. For more information about catalog year, go to Catalog Year Information.

Minor in Marketing
Unit: College of Business (BU)
Department:  Marketing 
Academic Plan Code(s): MKT_MINOR

The College of Business offers a minor in Marketing available to all University of Louisville students. 

Program Requirements

Program Prerequisites
BSTA 301Business Statistics (previously BSTA 201) 13
ECON 201Principles of Microeconomics - SB3
ECON 202Principles of Macroeconomics - SB3
Marketing Core
CIS 205Information Systems in Organizations3
CIS 305Data Analysis for Decision-Making 23
MKT 301Principles of Marketing 33
Marketing Electives (300-level or higher) 3,4,59
Minimum Total Hours27

2.0 GPA in Marketing minor program core coursework and a 2.0 cumulative UofL GPA are required for graduation. 

Admission Requirements

Business Majors

Enrollment in College of Business.

Non-Business Majors 

Must have completed 51 or more semester hours, with a cumulative grade point average of 2.5 or higher. Students must complete the program prerequisites and earn a GPA of 2.5 or higher in those prerequisites in order to pursue the Marketing Core.

A formal application to the minor is required upon completion of the program prerequisites.