Marketing (Minor)

This program was approved for students entering the university in the Summer 2019–Spring 2020 catalog year. For more information about catalog year, go to Catalog Year Information.

Minor in Marketing
Unit: College of Business (BU)
Department:  Marketing 
Academic Plan Code(s): MKT_MINOR

The College of Business offers a minor in Marketing available to all University of Louisville students. 

To pursue a minor in marketing the student must have completed 51 or more semester hours, with a cumulative grade point average of 2.8 or higher. Students interested in pursuing a minor in Marketing must complete the business program prerequisites. Students must have a grade point average of 2.8 or higher in the business program prerequisites to be permitted to pursue the Marketing program core.

Upon completion of the admission requirements and formal application, the student is admitted into the Minor in Marketing program based on the student's academic performance.

Program Requirements

Program Prerequisites
Non-Business students must have a 2.8 GPA in Program Prerequisites before applying for the minor.
BSTA 301Business Statistics (previously BSTA 201) 13
ECON 201Principles of Microeconomics - SB3
ECON 202Principles of Macroeconomics - SB3
Marketing Core
CIS 205Information Systems in Organizations3
CIS 305Data Analysis for Decision-Making3
MKT 301Principles of Marketing 23
Marketing Electives (300-level or higher) 2,3,49
Minimum Total Hours27

2.0 GPA in Marketing minor program core coursework and a 2.0 cumulative UofL GPA are required for graduation.