Marketing (Minor)
This program was approved for students entering the university in the Summer 2021–Spring 2022 catalog year. For more information about catalog year, go to Catalog Year Information.
Minor in Marketing
Unit: College of Business (BU)
Department: Marketing
Academic Plan Code(s): MKT_MINOR
The College of Business offers a minor in Marketing available to all University of Louisville students.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Program Prerequisites | ||
| BSTA 301 | Business Statistics (previously BSTA 201) 1 | 3 |
| ECON 201 | Principles of Microeconomics - SB | 3 |
| ECON 202 | Principles of Macroeconomics - SB | 3 |
| Marketing Core | ||
| CIS 205 | Information Systems in Organizations | 3 |
| CIS 305 | Data Analysis for Decision-Making 2 | 3 |
| MKT 301 | Principles of Marketing 3 | 3 |
| Marketing Electives (300-level or higher) 3,4,5 | 9 | |
| Minimum Total Hours | 27 | |
2.0 GPA in Marketing minor program core coursework and a 2.0 cumulative UofL GPA are required for graduation.
| 1 | The following will also meet the statistics requirement: MATH 109, PSYC 301, SOC 301, CJ 326 |
| 2 | Business BS majors complete CIS 305. Business BBA and non-business majors complete BUS 310. |
| 3 | |
| 4 | Marketing minors are not permitted to take College of Business Co-ops. |
| 5 | At least 6 credit hours of MKT electives must be taken at the University of Louisville. |
Admission Requirements
Business Majors
Enrollment in College of Business.
Non-Business Majors
Must have completed 51 or more semester hours, with a cumulative grade point average of 2.5 or higher. Students must complete the program prerequisites and earn a GPA of 2.5 or higher in those prerequisites in order to pursue the Marketing Core.
A formal application to the minor is required upon completion of the program prerequisites.
