Political Marketing (Minor)

This program was approved for students entering the university in the Summer 2024–Spring 2025 catalog year. For more information about catalog year, go to Catalog Year Information.

Minor in Political Marketing

Unit: College of Business; College of Arts and Sciences
Department: Marketing; Political Science
Academic Plan Code(s): MKT MINPOL

The minor in Political Marketing allows students to build content and competency skills for those interested in working in areas like political campaign communications, public awareness campaigns, political advertising, and electoral/advocacy campaigns.

Program Requirements

MKT 301Principles of Marketing 13
POLS 201Introduction to American Government and Politics - SB3
or POLS 202 Introduction to Comparative Politics - D2, SB
Option 1 2
MKT 350Consumer Behavior3
or POLS 321 Political Psychology and Public Opinion - SB
or POLS 343 Campaign Management
Option 2 2
MKT 441Market Intelligence and Customer Insights3
or POLS 319 Media and Politics
or POLS 322 American Political Parties and Elections - SB
Pick one Marketing course from the following:3
Design Thinking for Creative Problem Solving - SB 3
Design Thinking in Marketing
Social Media I
Digital Marketing Strategy 4
Branding Products, People, and Places
Pick one Political Science course from the following:3
Introduction to American Government and Politics - SB
Introduction to Comparative Politics - D2, SB
Media and Politics
American Political Parties and Elections - SB
International Relations
Internship II
Frankfort Legislative Internship
Minimum Total Hours18

MKT 301 is a prerequisite for all Marketing courses listed except MKT 202.


Required Option 1 and Option 2 courses cannot double count as electives (POLS 201, POLS 202, POLS 321, POLS 343, POLS 319, POLS 322).


MKT 202/MKT 410 include an IBM Design Thinking certification for students.


MKT 395 includes a Google Analytics certification for students.