Behavioral Economics (Minor)

This program was approved for students entering the university in the Summer 2026-Spring 2027 catalog year. For more information about catalog year, go to Catalog Year Information.

Minor in Behavioral Economics
Unit: College of Business (BU)
Department: Economics 
Academic Plan Code(s): BEC_MINOR

The Behavioral Economics Minor integrates coursework from Economics, Psychology, and Marketing to provide students with a multidisciplinary understanding of human behavior and decision‑making. Students must be in good academic standing to be admitted to the minor.

Program Requirements

Required Core Courses
PSYC 201Introduction to Psychology - SB3
ECON 201Principles of Microeconomics - SB3
PSYC 301Introduction to Social Statistics3
or BSTA 201 Business Statistics
MKT 301Principles of Marketing3
ECON 325Behavioral Economics3
MKT 350Consumer Behavior3
Elective Course (choose one of the following):3
ECON 300+ elective (recommended: ECON 415 Game Theory)
Market Intelligence and Customer Insights
Special Topics in Marketing
Research Methods for Psychology
Reasoning and Decision-Making
Minimum Total Hours21

At least three (3) semester hours of the requirements for a minor must be successfully completed while enrolled in the University of Louisville. 

Available to both business majors and non-business majors.