Strategic Communication and Social Media (Minor)

This program was approved for students entering the university in the Summer 2023–Spring 2024 catalog year. For more information about catalog year, go to Catalog Year Information.

Minor in Strategic Communication and Social Media

Unit: College of Arts and Sciences (AS)
Department: Communication
Academic Plan Code(s): SCSMMINOR

The minor in Strategic Communication and Social Media is designed to complement undergraduate programs of study across the university from engineering and business to education and public health. Students who complete the minor will become more effective at interacting with publics about issues concerning their chosen field of study, an essential skill in today's information society.

Admission to the minor in Strategic Communication and Social Media requires completion of COMM 201  with a grade of C or better and a minimum cumulative GPA of 2.0.

Program Requirements

COMM 201Introduction to Communication 3
COMM 333Social Media, Mobile Technologies and Strategic Communications3
COMM 342Introduction to Strategic Communication3
COMM 344Strategic Communication Writing 3
COMM 346Strategic Media Management3
COMM 445Strategic Communication Campaigns 3
Minimum Total Hours18

At least three (3) semester hours of the requirements for a minor must be successfully completed while enrolled in the University of Louisville.