Strategic Communication and Social Media (Minor)
This program was approved for students entering the university in the Summer 2026-Spring 2027 catalog year. For more information about catalog year, go to Catalog Year Information.
Minor in Strategic Communication and Social Media
Unit: College of Arts and Sciences (AS)
Department: Communication
Academic Plan Code(s): SCSMMINOR
The Strategic Communication and Social Media minor prepares students to create, manage, and analyze targeted messaging across different platforms. Courses explore digital strategies, media management, campaign design, and professional writing. With real-world applications and hands-on projects, you'll gain the tools to build and manage digital strategies.
Admission to the minor in Strategic Communication and Social Media requires completion of COMM 201 with a grade of C or better and a minimum cumulative GPA of 2.0.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| COMM 201 | Introduction to Communication Studies - SB | 3 |
| COMM 333 | From Viral to Vital: Building Effective Social Media Strategies | 3 |
| COMM 342 | Principles of Strategic Communication | 3 |
| COMM 344 | Strategic Communication Writing - WR | 3 |
| COMM 346 | Strategic Media Management | 3 |
| COMM 445 | Strategic Communication Campaigns - CUE | 3 |
| Minimum Total Hours | 18 | |
At least three (3) semester hours of the requirements for a minor must be successfully completed while enrolled in the University of Louisville.
