New Media and Marketing (Minor)
Minor in New Media and Marketing
Unit: College of Business
Academic Plan Code(s): NMM_MINOR
The College of Business offers a minor in New Media and Marketing open to students at the University of Louisville. Digital marketing and communication channels are ubiquitous in today’s world. Incorporating a digital component has become a best practice of all modern marketing, communication, and public relations plans that is increasingly accessible to companies and organizations of any size. This has resulted in the emergence of numerous career possibilities for individuals in digital, or “new”, media and marketing.
To be admitted to the minor in New Media and Marketing and be permitted to pursue the program core coursework, a student must have completed fifty-one (51) or more semester hours with a cumulative grade point average of 2.5 or higher. Students must complete prerequisites for the minor's core courses and earn a GPA of 2.5 or higher in those prerequisites in order to pursue the Marketing Core. A formal application to the minor is required upon completion of program prerequisites.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| MKT 301 | Principles of Marketing | 3 |
| MKT 395 | Digital Marketing Strategy | 3 |
| COMM 342 | Introduction to Strategic Communication | 3 |
| MKT 342 | Social Media I | 3 |
| or COMM 333 | From Viral to Vital: Building Effective Social Media Strategies | |
| Marketing electives: Select 3 credit hours from the list below | 3 | |
| Artificial Intelligence (AI) in the Marketplace | ||
| Emerging Topics in Marketing (Short Form Marketing) | ||
| Promotion and Brand Management | ||
| Direct Marketing | ||
| Consumer Behavior | ||
| Social Media II | ||
| Advanced Marketing Topics | ||
| Business of Advertising | ||
| Independent Study in Marketing | ||
| Communication electives: Select 6 credit hours from the list below | 6 | |
| Principles in Client and Agency Dynamics | ||
| Introduction to Film Production | ||
| Special Topics in Communication | ||
| AI and Digital Communication | ||
| Digital Media Production | ||
| Storytelling with Data Visualization | ||
| Photography and Cinematography Production | ||
| Strategic Communication Writing - WR | ||
| Strategic Media Management | ||
| Podcast: Digital Storytelling | ||
| Web Site Development | ||
| Development, Design, and Digital Publishing | ||
| Senior Communication Internship - CUE | ||
| How Artificial Intelligence is Shaping the Future of Communication - CUE | ||
| Strategic Communication Campaigns - CUE | ||
| Special Topics in Communication Studies | ||
| Minimum Total Hours | 21 | |
