Marketing (Minor)

This program was approved for students entering the university in the Summer 2024–Spring 2025 catalog year. For more information about catalog year, go to Catalog Year Information.

Minor in Marketing
Unit: College of Business (BU)
Department:  Marketing 
Academic Plan Code(s): MKT_MINOR

The College of Business offers a minor in Marketing available to all University of Louisville students. 

Program Requirements

2.0 GPA in Marketing minor program core coursework and a 2.0 cumulative UofL GPA are required for graduation. 

¹

 SPAD 383 cannot substitute for MKT 301 or be counted as a marketing elective.

²

At least 9 credit hours must be courses designated at the 300-level or higher.

³

At least 6 credit hours of MKT electives must be taken at the University of Louisville.

Admission Requirements

Business Majors

Enrollment in College of Business.

Non-Business Majors 

Must have completed 51 or more semester hours, with a cumulative grade point average of 2.5 or higher. Students must complete the program prerequisites and earn a GPA of 2.5 or higher in those prerequisites in order to pursue the Marketing Core.

A formal application to the minor is required upon completion of the program prerequisites.