Multicultural Marketing (Minor)
This program was approved for students entering the university in the Summer 2024–Spring 2025 catalog year. For more information about catalog year, go to Catalog Year Information.
Minor in Multicultural Marketing
Unit: College of Business
Department: Marketing
Academic Plan Code(s): MKT_MINMCM
Both global and U.S. markets are increasingly diverse. In the U.S. alone, the minority population (or “emerging majority”) makes up 38% of the population and is expected to exceed 50% by mid-century, a status already attained in California, Hawaii, New Mexico and Texas. Buying power is following suit. Despite this evolution of the marketplace, marketing practices remain largely hegemonized – translating general market plans (predominantly targeting white populations) to minority audiences without nuanced insight into cultural differences. This program will help change that thinking and embrace a multicultural view of marketing.
Admission Requirements
For business majors, enrollment in the College of Business is required.
For non-business majors, students must have completed 51 or more semester hours with a cumulative GPA of 2.5 or higher.
Students must complete the program prerequisites and earn a GPA of 2.5 or higher in those prerequisites in order to pursue the Marketing Core.
A formal application to the minor is required upon completion of the program prerequisites.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Marketing/Program Requirements | ||
| MKT 201 | Multiculturalism in the Marketplace - D1, SB | 3 |
| MKT 301 | Principles of Marketing | 3 |
| MKT 202 | Design Thinking for Creative Problem Solving - SB | 3 |
| or MKT 410 | Design Thinking in Marketing | |
| MKT 350 | Consumer Behavior | 3 |
| MKT 451 | Multicultural Marketing Strategy | 3 |
| Cultural Electives | ||
| Select two of the following: 1 | 6 | |
| Cultures of America - D1, AH | ||
| Race in the United States - D1, SB | ||
| Survey of American Diversity - D1, SB | ||
| Race, Culture, Identity | ||
| Introduction to Intercultural Communication - SB, D2 | ||
| International Communication | ||
| Diversity in the Workplace - D1, SB | ||
| Managing A Diverse Workplace-SBD1 - D1, SB | ||
| Race, Law and Politics - SB, D1 | ||
| Minimum Total Hours | 21 | |
At least three (3) semester hours of the requirements for a minor must be successfully completed while enrolled in the University of Louisville.
- 1
Other courses may be accepted for Cultural Elective credit contingent upon departmental approval.
