Name, Image, and Likeness (Minor)
Minor in Name, Image, and Likeness in Sport
Unit: College of Education and Human Development (CEHD); College of Arts and Sciences (AS); College of Business (COB)
Department: Health and Sport Sciences; Communication
Academic Plan Code(s): NIL MINOR
To be admitted to the minor, a student must have a minimum GPA of 2.25.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| SPAD 502 | NIL in College Athletics | 3 |
| COMM 301 | Special Topics in Communication (Communicating NIL) | 3 |
| MKT 301 | Principles of Marketing | 3 |
| SPAD 333 | Field Experience in Sport Administration | 1-3 |
| Select one elective course from each discipline below: | ||
| Sport Administration Elective | 3 | |
| Sport Marketing | ||
| Sport Communication | ||
| Financial Principles in Sport | ||
| Entrepreneurship in Sport Business | ||
| Special Topics in Sport Administration (NIL Topics) | ||
| Communication Elective | 3 | |
| Principles in Client and Agency Dynamics | ||
| Special Topics in Communication (Sport Media and Culture) | ||
| Special Topics in Communication (Producing Sport Stories) | ||
| Sports Writing - WR | ||
| From Viral to Vital: Building Effective Social Media Strategies | ||
| Digital Media Production | ||
| Introduction to Strategic Communication | ||
| Strategic Communication Writing - WR | ||
| Strategic Media Management | ||
| Creativity in Advertising | ||
| Introduction to Sport Media | ||
| Media, Culture and Society | ||
| Strategic Communication Campaigns - CUE | ||
| Business Elective | 3 | |
| Money Management and Personal Finance | ||
| Principles of Microeconomics - SB | ||
| The Entrepreneurial Process | ||
| Promotion and Brand Management | ||
| Consumer Behavior | ||
| Digital Marketing Strategy | ||
| Brand Building Principles: People, Places, and Products | ||
| Minimum Total Hours | 19 | |
Courses must be completed with a minimum grade of C- or higher. A minimum 2.25 grade point average is required in the minor.
At least three (3) semester hours of the requirements for a minor must be successfully completed while enrolled in the University of Louisville.
