Multicultural Marketing (Minor)
This program was approved for students entering the university in the Summer 2025-Spring 2026 catalog year. For more information about catalog year, go to Catalog Year Information.
Minor in Multicultural Marketing
Unit: College of Business
Department: Marketing
Academic Plan Code(s): MKT_MINMCM
Both global and U.S. markets are increasingly diverse. In the U.S. alone, the minority population (or “emerging majority”) makes up 38% of the population and is expected to exceed 50% by mid-century, a status already attained in California, Hawaii, New Mexico and Texas. Buying power is following suit. Despite this evolution of the marketplace, marketing practices remain largely hegemonized – translating general market plans (predominantly targeting white populations) to minority audiences without nuanced insight into cultural differences. This program will help change that thinking and embrace a multicultural view of marketing.
Admission Requirements
For business majors, enrollment in the College of Business is required.
For non-business majors, students must have completed 51 or more semester hours with a cumulative GPA of 2.5 or higher.
Students must complete the program prerequisites and earn a GPA of 2.5 or higher in those prerequisites in order to pursue the Marketing Core.
A formal application to the minor is required upon completion of the program prerequisites.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Marketing/Program Requirements | ||
| MKT 201 | Multiculturalism in the Marketplace - D1, SB | 3 |
| MKT 301 | Principles of Marketing | 3 |
| MKT 202 | Design Thinking for Creative Problem Solving - SB | 3 |
| or MKT 410 | Design Thinking in Marketing | |
| MKT 350 | Consumer Behavior | 3 |
| MKT 451 | Multicultural Marketing Strategy | 3 |
| Cultural Electives | ||
| Select two of the following: 1 | 6 | |
| Cultures of America - AH, D1 | ||
| Race in the United States - D1, SB | ||
| Survey of American Diversity | ||
| Race, Culture, Identity | ||
| Introduction to Intercultural Communication - D2, SB | ||
| International Communication | ||
| Diversity in the Workplace - D1, SB | ||
| Managing A Diverse Workplace-SBD1 - D1, SB | ||
| Race, Law and Politics - D1, SB | ||
| Minimum Total Hours | 21 | |
At least three (3) semester hours of the requirements for a minor must be successfully completed while enrolled in the University of Louisville.
- 1
Other courses may be accepted for Cultural Elective credit contingent upon departmental approval.
