Bachelor of Business Administration (BBA)


This program was approved for students entering the university in the Summer 2023–Spring 2024 catalog year. For more information about catalog year, go to Catalog Year Information.

Bachelor of Business Administration
Unit: Business (BU)
Department: BBA
Academic Plan Code(s): BA_BBA, BA_BBAO

Program Information

The Bachelor of Business Administration (BBA) program will focus on providing students with a general overview of business, economics, accounting, and marketing consistent with the broader distinction between Bachelor of Arts and Bachelor of Science degrees.

This program will provide students with a generalist program that covers the essential disciplines of business administration and management: economics, marketing, accounting, finance, statistics, operations, management, leadership, and computer systems. The BBA prepares students with a broad business education toward a responsible and rewarding career.

Degree Summary

General Education Requirements31
Six (6) hours of General Education requirements may be satisfied through coursework required by the degree program
College/School Requirements 1, 241
Program/Major Requirements21
Supporting Courses27
Minimum Total Hours120

To complete the degree in the minimum number of hours listed, some hours from the General Education Requirements must be satisfied by courses defined by the unit and/or program.  Using other courses to satisfy General Education requirements will require additional hours to complete the degree requirements.  See the Degree Requirements tab for specific coursework.


College/School Requirements total of 44 hours includes 6 hours of required courses that also cover General Education requirements.

Departmental Admission Requirements

New Students and Transfer Students

Admission to the College of Business ensures admission to the Bachelor of Business Administration.

New High School Students: ACT composite of 23; ACT Math of 21; High School GPA 2.75

Transfer Students: Cumulative GPA of 2.5 (will use only UofL if there is an established UofL GPA)

Current Students - Admission in Good Standing

Students must:

Earned a 2.5 cumulative GPA (students with an established UofL GPA may not include grades for coursework at another institution in consideration for admission)

General Education Requirements

General Education Requirements 131
The following courses are required by the program and can satisfy the respective General Education Requirement:
College Algebra - QR
Principles of Microeconomics - SB
Principles of Macroeconomics - SB

All degrees require the completion of the University-wide General Education Program (link provided above). Some General Education requirements may be met in the requirements for the major or supporting coursework, in which case additional electives may be required to complete the minimum hours for the degree.

College/School Requirements

CAMP 100Campus Culture/Business Students1
MATH 111College Algebra - QR3
CIS 205Information Systems in Organizations3
BUS 201Career Development1
ECON 201Principles of Microeconomics - SB3
ECON 202Principles of Macroeconomics - SB3
ACCT 201Principles of Financial Accounting3
ACCT 202Principles of Managerial Accounting3
BSTA 201Business Statistics3
Select one of the following Ethics courses:3
Contemporary Moral Problems - AH
Business Ethics
Medical Ethics
CIS 305Data Analysis for Decision-Making3
FIN 302Business Finance3
MKT 301Principles of Marketing3
MGMT 301Management and Organizational Behavior3
MGMT 320Principles of Operations Management3
CLAW 301Legal Environment of Business3
MGMT 441Business and Corporate Level Strategy - CUE3
Minimum Total Hours47

Total of 41 credit hours includes 3 credit hours of ECON and 3 credit hours of MATH that are also counted in the 31 General Education hours above. 

Program/Major Requirements

Please check with the Reinhardt Academic Center for an updated list of electives. 12 hours of Business Administration electives must be taken at UofL. 

Business Administration
Supporting electives
Select 21 hours from the following:21
Business Communication
Co-op in Business I
Co-op in Business II 1
Fundamentals of Information Systems
Database Design
Analytics Programming
Data Analytics
Machine Learning
Special Topics in Data Analytics
Intermediate Microeconomics
Intermediate Macroeconomics
International Trade
Special Topics in Economics
Entrepreneurial Creativity and Innovation
ENTR 401
Venture Finance
Venture Planning and Management
Horse Industry Overview
Equine Management
Equine Economics
Equine Marketing
Leadership in Equine Business
Money Management and Personal Finance
Banking and Financial Administration
Managing A Diverse Workplace-SBD1 - D1, SB
Human Resource Management
Talent Management Skills
MGMT 310
Collaboration and Negotiation-SB - SB
Project Management
Franchise HR & Leading Teams
Franchising Fundamentals and Legal Issues
Franchise Growth and Support
Special Topics in Management
Promotion and Brand Management
Social Media I
Business to Business Marketing
Consumer Behavior
Social Media II
Professional Relationship Selling
Global Marketing
Services Marketing
Strategic Sales Leadership
Design Thinking in Marketing
Consultative Sales
Special Topics in Marketing

Second co-op must be a different learning experience than BUS 397.

Supporting Courses
General Electives (12 hours must be 300+ level)27
Culminating Undergraduate Experience (Graduation requirement)
Requirement fulfilled by completing:
Business and Corporate Level Strategy - CUE
Plan of Study Grid
Year 1
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics - SB 3
ENGL 101 Introduction to College Writing - WC 3
MATH 111 College Algebra - QR 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
ENGL 102 Intermediate College Writing - WC 3
ACCT 201 Principles of Financial Accounting 3
ECON 201 Principles of Microeconomics - SB 3
General Education: Cardinal Core Oral Communication - OC 3
General Elective 3
Year 2
CIS 205 Information Systems in Organizations 3
BUS 201 Career Development 1
HIST 101
History of Civilizations I - D2, SBH
or History of Civilizations II - SBH, D2
ACCT 202 Principles of Managerial Accounting 3
PHIL 222 Contemporary Moral Problems - AH (or PHIL 225, PHIL 321, or PHIL 323) 3
BSTA 201 Business Statistics 3
MKT 301 Principles of Marketing 3
CIS 305 Data Analysis for Decision-Making 3
MGMT 301 Management and Organizational Behavior 3
General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 3
FIN 302: Introduction to Finance 3
Year 3
MGMT 320 Principles of Operations Management 3
CLAW 301 Legal Environment of Business 3
General Education: Cardinal Core Natural Sciences - S 3
General Elective 3
Business Elective from list 3
General Education: Cardinal Core Arts & Humanities - AH 3
General Elective 3
Business Elective from list 3
Business Elective from list 3
Business Elective from list 3
Year 4
Business Elective from list 3
Business Elective from list 3
General Elective (300 level or above) 3
General Elective (300 level or above) 3
General Elective 3
Business Elective from list 3
General Elective (300 level or above) 3
MGMT 441 Business and Corporate Level Strategy - CUE 3
General Elective (300 level or above) 3
General Elective 3
 Minimum Total Hours120

Degree Audit Report
Degree Audit reports illustrate how your completed courses fulfill the requirements of your academic plan.  What-if reports allow you to compare the courses you have completed in your current academic plan to the courses required in another academic plan.  Should you have questions about either report, please consult with your academic advisor.

Flight Planner
The Flight Planner tool is available for you to create a personalized Flight Plan to graduation.  Advisors have access to review your Flight Planner and can help you adjust it to ensure you remain on track to graduate in a timely manner.

To create these reports:

  1. Log into your ULink account.
  2. Click on the Academic Progress tile.
  3. Select the appropriate report.
    1. To run a Degree Audit report, click on "View my Degree Audit."
    2. To create a What-if report, click on "Create a What-if Advisement Report."
    3. To run a Flight Planner report, click on "Use My Flight Planner."

Click here to run a Degree Audit report, create a What-if report, or run a Flight Planner report.