Business Administration in Marketing (BSBA)


This program was approved for students entering the university in the Summer 2019–Spring 2020 catalog year. For more information about catalog year, go to Catalog Year Information.

Bachelor of Science in Business Administration in Marketing
Unit: Business (BU)
Department: Marketing 
Academic Plan Code(s): MKT_BSB

Program Information

The purpose of the Department of Marketing is to be an intellectual force that benefits our constituents in the local, regional, national, and global community through our creative and entrepreneurial teaching, research, and service activities. Our constituents include: students, employers, alumni, the university community, public and private sector organizations, and professional and academic marketing groups. The Undergraduate major in Marketing is specifically designed to prepare our students for the several career options available in Marketing and to enable them to succeed in the global marketplace.

Degree Summary

General Education Requirements 131
Six (6) hours of General Education requirements may be satisfied through coursework required by the degree program
College/School Requirements 1,253
Program/Major Requirements42
Minimum Total Hours120

Specific coursework information can be found on the Degree Requirements tab.

Departmental Admission Requirements

Admission to the College of Business ensures admission to the BSBA in Marketing.

General Education Requirements

General Education Requirements 131
The following courses are required by the program and can satisfy the respective General Education Requirement:
Elements of Calculus - QR
Calculus I - QR
Principles of Microeconomics - SB
Principles of Macroeconomics - SB

All degrees require the completion of the University-wide General Education Program (link provided above).  Some General Education requirements may be met in the requirements for the major or supporting coursework, in which case additional electives may be required to complete the minimum hours for the degree.

College/School Requirements

College of Business Requirements
CAMP 100Campus Culture/Business Students1
MATH 180Elements of Calculus - QR 2,33
or MATH 205 Calculus I - QR
Select one of the following Ethics courses: 3
Contemporary Moral Problems - AH
Business Ethics
Medical Ethics
BUS 301Business Communication3
BUS 201Career Development1
ACCT 201
ACCT 202
Principles of Financial Accounting
Principles of Managerial Accounting
ECON 201
ECON 202
Principles of Microeconomics - SB
Principles of Macroeconomics - SB 4
BSTA 301Business Statistics3
CIS 205Information Systems in Organizations3
General Electives6
Business Breadth
FIN 301Corporate Finance3
MKT 301Principles of Marketing3
MGMT 301Management and Organizational Behavior3
CLAW 301Legal Environment of Business3
CIS 305Data Analysis for Decision-Making3
MGMT 401Operations Management3
Minimum Total Hours53

Total of 53 includes 3 credit hours of ECON and 3 credit hours of MATH that are also counted in the 31 Gen Ed hours above.

Program/Major Requirements

Marketing Depth
MKT 350Consumer Behavior3
MKT 360Professional Relationship Selling3
MKT 441Marketing Research3
MKT 460Integrative Marketing Strategy - CUE3
Marketing Electives 69
Business Electives (not Marketing)6
General Electives15
Minimum Total Hours42
Culminating Undergraduate Experience (Graduation requirement)
Requirement fulfilled by completing:
Integrative Marketing Strategy - CUE

Transfer students must take a minimum of 12 credit hours in their major within the College of Business.

Six hours of cultural diversity courses are required and may be incorporated within the degree program.

NOTE: All prerequisites must be followed.

Flight Plan

Plan of Study Grid
Year 1
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics - SB 3
ENGL 101 Introduction to College Writing - WC 3
MATH 180
Elements of Calculus - QR
or Calculus I - QR
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
ENGL 102 Intermediate College Writing - WC 3
ECON 201 Principles of Microeconomics - SB 3
General Education: Cardinal Core Oral Communication - OC 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Arts & Humanities - AH 3
Year 2
CIS 205 Information Systems in Organizations 3
ACCT 201 Principles of Financial Accounting 3
BUS 301 Business Communication 3
CIS 305 Data Analysis for Decision-Making 3
Select one of the following: 3
Business Statistics  
Quantitative Analysis - QR  
Elementary Statistics - QR  
Statistics for Psychology  
Introduction to Social Statistics  
HIST 101
History of Civilizations I - D2, SBH
or History of Civilizations II - D2, SBH
ACCT 202 Principles of Managerial Accounting 3
CLAW 301 Legal Environment of Business 3
MKT 301 Principles of Marketing 3
General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 3
Year 3
BUS 201 Career Development 1
MKT 350 Consumer Behavior 3
MKT 360 Professional Relationship Selling 3
Select one of the following: 3
Contemporary Moral Problems - AH  
Business Ethics  
Medical Ethics  
General Elective 3
General Elective 3
FIN 301 Corporate Finance 3
MGMT 301 Management and Organizational Behavior 3
Business Elective (non-Marketing) 3
Marketing Elective 3
General Elective 3
Year 4
MKT 441 Marketing Research 3
MGMT 401 Operations Management 3
Marketing Elective 3
General Elective 3
General Elective 3
MKT 460 Integrative Marketing Strategy - CUE 3
Marketing Elective 3
Business Elective (non-Marketing) 3
General Elective 3
General Elective 3
 Minimum Total Hours120

Degree Audit Report
Degree Audit reports illustrate how your completed courses fulfill the requirements of your academic plan.  What-if reports allow you to compare the courses you have completed in your current academic plan to the courses required in another academic plan.  Should you have questions about either report, please consult with your academic advisor.

To create either report:

  1. Log into your ULink account.
  2. Click on the Student Services tab.
  3. Next, click on "View my Academic Advisement Report" to run a Degree Audit report in the Undergraduate Advising area. 
  4. To create a What-if report, click on "Create a What-if Advisement Report."

Click here to run a Degree Audit report, or create a What-if report.

Flight Planner
Based on your major, the Flight Planner tool may be available for you to create a personalized Flight Plan.  The Flight Planner can be found in the ULink Student Center.  Consult with your advisor for assistance with the Flight Planner.