Marketing, Bachelor of Science in Business Administration (BSBA)


Departmental Admission Requirements

New Students and Transfer Students

Admission to the College of Business ensures admission to the BSBA in Marketing.

Current Students - Admission in Good Standing

Students must have both:

  1. Earned a 2.8 cumulative GPA (students with an established UofL GPA may not include grades for coursework at another institution in consideration for admission); and
  2. Completion of MATH 111 College Algebra (or equivalent) or completion of MATH 180 Elements of Calculus  

General Education Requirements

General Education Requirements 131
The following courses are required by the program and can satisfy the respective General Education Requirement:
Elements of Calculus
Calculus I
Principles of Microeconomics
Principles of Macroeconomics

All degrees require the completion of the University-wide General Education Program (link provided above).  Some General Education requirements may be met in the requirements for the major or supporting coursework, in which case additional electives may be required to complete the minimum hours for the degree.

College/School Requirements

College of Business Requirements
CAMP 100Campus Culture/Business Students1
MATH 180Elements of Calculus 2,33
or MATH 205 Calculus I
Select one of the following Ethics courses: 3
Contemporary Moral Problems
Business Ethics
Medical Ethics
BUS 301Business Communication3
BUS 201Career Development1
ACCT 201
ACCT 202
Principles of Financial Accounting
Principles of Managerial Accounting
ECON 201
ECON 202
Principles of Microeconomics
Principles of Macroeconomics 4
BSTA 201Business Statistics3
CIS 205Information Systems in Organizations3
General Electives6
Business Breadth
FIN 301Corporate Finance3
MKT 301Principles of Marketing3
MGMT 301Management and Organizational Behavior3
CLAW 301Legal Environment of Business3
CIS 305Data Analysis for Decision-Making3
MGMT 401Operations Management3
Minimum Total Hours53

Total of 53 includes 3 credit hours of ECON and 3 credit hours of MATH that are also counted in the 31 Gen Ed hours above.

Program/Major Requirements

Marketing Depth
MKT 350Consumer Behavior3
MKT 360Professional Relationship Selling3
MKT 441Market Intelligence and Customer Insights3
MKT 460Integrative Marketing Strategy 3
Marketing Electives 6,79
Business Electives (not Marketing) 86
Minimum Total Hours27
Supporting Courses
General Electives15
Culminating Undergraduate Experience (Graduation requirement)
Requirement fulfilled by completing:
Integrative Marketing Strategy

College/School Requirements include six hours of the General Education (3 hours Quantitative Reasoning and 3 hours Social & Behavioral Sciences).  General Education Oral Communication:  COMM 111, COMM 112 or HON 214 required as prerequisite for BUS 301


If MATH 205 is taken, there will be 4 total hours of Math


Completes Quantitative Reasoning General Education


Completes 3 hours of Social & Behavioral Sciences.


The following will also meet the statistics requirement:  MATH 109, PSYC 301, SOC 301, CJ 326


Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives.  These include MKT 397, MKT 398 and/ or MKT 399.  Pass/Fail credit is given for approved College of Business co-op work experiences.  Marketing Majors may not count MKT 202 as a Marketing Elective.


Either SPAD 383 or COMM 342 may be taken for 3 hours of MKT electives. 


Marketing Majors may not count MKT 202 as a Business Elective.

Transfer students must take a minimum of 12 credit hours in their major within the College of Business.

Six hours of cultural diversity courses are required and may be incorporated within the degree program.

NOTE: All prerequisites must be followed.

Flight Plan

Plan of Study Grid
Year 1
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics 3
ENGL 101 Introduction to College Writing 3
MATH 180
Elements of Calculus
or Calculus I
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
ENGL 102 Intermediate College Writing 3
ECON 201 Principles of Microeconomics 3
General Education: Cardinal Core Oral Communication - OC 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Arts & Humanities - AH 3
Year 2
CIS 205 Information Systems in Organizations 3
ACCT 201 Principles of Financial Accounting 3
BUS 301 Business Communication 3
CIS 305 Data Analysis for Decision-Making 3
Select one of the following: 3
BSTA 201 Business Statistics 3
Introduction to Social Statistics
Introduction to Social Statistics
Statistics for Psychology
Introduction to Social Statistics
HIST 101
History of Civilizations I
or History of Civilizations II
ACCT 202 Principles of Managerial Accounting 3
CLAW 301 Legal Environment of Business 3
MKT 301 Principles of Marketing 3
General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 3
Year 3
BUS 201 Career Development 1
MKT 350 Consumer Behavior 3
MKT 360 Professional Relationship Selling 3
Select one of the following: 3
Contemporary Moral Problems
Business Ethics
Medical Ethics
General Elective 3
General Elective 3
FIN 301 Corporate Finance 3
MGMT 301 Management and Organizational Behavior 3
Business Elective (non-Marketing) 3
Marketing Elective 3
General Elective 3
Year 4
MKT 441 Market Intelligence and Customer Insights 3
MGMT 401 Operations Management 3
Marketing Elective 3
General Elective 3
General Elective 3
MKT 460 Integrative Marketing Strategy 3
Marketing Elective 3
Business Elective (non-Marketing) 3
General Elective 3
General Elective 3
 Minimum Total Hours123

Degree Audit Report
Degree Audit reports illustrate how your completed courses fulfill the requirements of your academic plan.  What-if reports allow you to compare the courses you have completed in your current academic plan to the courses required in another academic plan.  Should you have questions about either report, please consult with your academic advisor.

To create either report:

  1. Log into your ULink account.
  2. Click on the Academic Progress tile.
  3. Next, click on "View my Degree Audit" to run a Degree Audit report in the Undergraduate Advising area. 
  4. To create a What-if report, click on "Create a What-if Advisement Report."

Click here to run a Degree Audit report, or create a What-if report.

Flight Planner
Based on your major, the Flight Planner tool may be available for you to create a personalized Flight Plan.  The Flight Planner can be found in the ULink Student Center.  Consult with your advisor for assistance with the Flight Planner.