Marketing, Bachelor of Science in Business Administration (BSBA)
This program was approved for students entering the university in the Summer 2021–Spring 2022 catalog year. For more information about catalog year, go to Catalog Year Information.
Bachelor of Science in Business Administration in Marketing
Unit: Business (BU)
Department: Marketing
Academic Plan Code(s): MKT_BSB
Program Information
The purpose of the Department of Marketing is to be an intellectual force that benefits our constituents in the local, regional, national, and global community through our creative and entrepreneurial teaching, research, and service activities. Our constituents include: students, employers, alumni, the university community, public and private sector organizations, and professional and academic marketing groups. The Undergraduate major in Marketing is specifically designed to prepare our students for the several career options available in Marketing and to enable them to succeed in the global marketplace.
Degree Summary
| Code | Title | Hours |
|---|---|---|
| General Education Requirements 1 | 31 | |
Six (6) hours of General Education requirements may be satisfied through coursework required by the degree program | ||
| College/School Requirements 1,2 | 53 | |
| Program/Major Requirements | 27 | |
| Supporting Courses | 15 | |
| Minimum Total Hours | 120 | |
| 1 | To complete the degree in the minimum number of hours listed, some hours from the General Education Requirements must be satisfied by courses defined by the unit and/or program. Using other courses to satisfy General Education requirements will require additional hours to complete the degree requirements. See the Degree Requirements tab for specific coursework. |
| 2 | College/School Requirements total of 53 hours includes 6 hours of required courses that also cover General Education requirements. |
Specific coursework information can be found on the Degree Requirements tab.
Departmental Admission Requirements
New Students and Transfer Students
Admission to the College of Business ensures admission to the BSBA in Marketing.
Current Students - Admission in Good Standing
Students must have both:
General Education Requirements
| Code | Title | Hours |
|---|---|---|
| General Education Requirements 1 | 31 | |
| The following courses are required by the program and can satisfy the respective General Education Requirement: | ||
| Elements of Calculus - QR | ||
or MATH 205 | Calculus I - QR | |
| Principles of Microeconomics - SB | ||
or ECON 202 | Principles of Macroeconomics - SB | |
All degrees require the completion of the University-wide General Education Program (link provided above). Some General Education requirements may be met in the requirements for the major or supporting coursework, in which case additional electives may be required to complete the minimum hours for the degree.
College/School Requirements
| Code | Title | Hours |
|---|---|---|
| College of Business Requirements | ||
| CAMP 100 | Campus Culture/Business Students | 1 |
| MATH 180 | Elements of Calculus - QR 2,3 | 3 |
| or MATH 205 | Calculus I - QR | |
| Select one of the following Ethics courses: | 3 | |
| Contemporary Moral Problems - AH | ||
| Business Ethics | ||
| Ethics | ||
| Medical Ethics | ||
| BUS 301 | Business Communication | 3 |
| BUS 201 | Career Development | 1 |
| ACCT 201 & ACCT 202 | Principles of Financial Accounting Principles of Managerial Accounting | 6 |
| ECON 201 & ECON 202 | Principles of Microeconomics - SB Principles of Macroeconomics - SB 4 | 6 |
| BSTA 301 | Business Statistics | 3 |
| CIS 205 | Information Systems in Organizations | 3 |
| General Electives | 6 | |
| Business Breadth | ||
| FIN 301 | Corporate Finance | 3 |
| MKT 301 | Principles of Marketing | 3 |
| MGMT 301 | Management and Organizational Behavior | 3 |
| CLAW 301 | Legal Environment of Business | 3 |
| CIS 305 | Data Analysis for Decision-Making | 3 |
| MGMT 401 | Operations Management | 3 |
| Minimum Total Hours | 53 | |
Total of 53 includes 3 credit hours of ECON and 3 credit hours of MATH that are also counted in the 31 Gen Ed hours above.
Program/Major Requirements
| Code | Title | Hours |
|---|---|---|
| Marketing Depth | ||
| MKT 350 | Consumer Behavior | 3 |
| MKT 360 | Professional Relationship Selling | 3 |
| MKT 441 | Market Intelligence and Customer Insights | 3 |
| MKT 460 | Integrative Marketing Strategy - CUE | 3 |
| Marketing Electives 6,7 | 9 | |
| Business Electives (not Marketing) 8 | 6 | |
| Minimum Total Hours | 27 | |
| Code | Title | Hours |
|---|---|---|
| Supporting Courses | ||
| General Electives | 15 | |
| Code | Title | Hours |
|---|---|---|
| Culminating Undergraduate Experience (Graduation requirement) | ||
| Requirement fulfilled by completing: | ||
| Integrative Marketing Strategy - CUE | ||
| 1 | College/School Requirements include six hours of the General Education (3 hours Quantitative Reasoning and 3 hours Social & Behavioral Sciences). General Education Oral Communication: COMM 111, COMM 112 or HON 214 required as prerequisite for BUS 301 |
| 2 | If MATH 205 is taken, there will be 4 total hours of Math |
| 3 | Completes Quantitative Reasoning General Education |
| 4 | Completes 3 hours of Social & Behavioral Sciences. |
| 5 | The following will also meet the statistics requirement: MATH 109, PSYC 301, SOC 301, CJ 326 |
| 6 | Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives. These include MKT 397, MKT 398 and/ or MKT 399. Pass/Fail credit is given for approved College of Business co-op work experiences. Marketing Majors may not count MKT 202/BUS 202 as a Marketing Elective. |
| 7 | Either SPAD 383 or COMM 342 may be taken for 3 hours of MKT electives. |
| 8 | Marketing Majors may not count MKT 202/BUS 202 as a Business Elective. |
Transfer students must take a minimum of 12 credit hours in their major within the College of Business.
Six hours of cultural diversity courses are required and may be incorporated within the degree program.
NOTE: All prerequisites must be followed.
Flight Plan
| Year 1 | ||
|---|---|---|
| Fall | Hours | |
| CAMP 100 | Campus Culture/Business Students | 1 |
| ECON 202 | Principles of Macroeconomics - SB | 3 |
| ENGL 101 | Introduction to College Writing - WC | 3 |
| MATH 180 or MATH 205 |
Elements of Calculus - QR or Calculus I - QR |
3-4 |
| General Education: Cardinal Core Natural Science - S | 3 | |
| General Education: Cardinal Core Natural Science Lab - SL | 1 | |
| Hours | 14 | |
| Spring | ||
| ENGL 102 | Intermediate College Writing - WC | 3 |
| ECON 201 | Principles of Microeconomics - SB | 3 |
| General Education: Cardinal Core Oral Communication - OC | 3 | |
| General Education: Cardinal Core Natural Science - S | 3 | |
| General Education: Cardinal Core Arts & Humanities - AH | 3 | |
| Hours | 15 | |
| Year 2 | ||
| Fall | ||
| CIS 205 | Information Systems in Organizations | 3 |
| ACCT 201 | Principles of Financial Accounting | 3 |
| BUS 301 | Business Communication | 3 |
| CIS 305 | Data Analysis for Decision-Making | 3 |
| Select one of the following: | 3 | |
| Business Statistics | ||
| Quantitative Analysis - QR | ||
| Elementary Statistics - QR | ||
| Statistics for Psychology | ||
| Introduction to Social Statistics | ||
| Hours | 15 | |
| Spring | ||
| HIST 101 or HIST 102 |
History of Civilizations I - D2, SBH |
3 |
| ACCT 202 | Principles of Managerial Accounting | 3 |
| CLAW 301 | Legal Environment of Business | 3 |
| MKT 301 | Principles of Marketing | 3 |
| General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 | 3 | |
| Hours | 15 | |
| Year 3 | ||
| Fall | ||
| BUS 201 | Career Development | 1 |
| MKT 350 | Consumer Behavior | 3 |
| MKT 360 | Professional Relationship Selling | 3 |
| Select one of the following: | 3 | |
| Contemporary Moral Problems - AH | ||
| Business Ethics | ||
| Ethics | ||
| Medical Ethics | ||
| General Elective | 3 | |
| General Elective | 3 | |
| Hours | 16 | |
| Spring | ||
| FIN 301 | Corporate Finance | 3 |
| MGMT 301 | Management and Organizational Behavior | 3 |
| Business Elective (non-Marketing) | 3 | |
| Marketing Elective | 3 | |
| General Elective | 3 | |
| Hours | 15 | |
| Year 4 | ||
| Fall | ||
| MKT 441 | Market Intelligence and Customer Insights | 3 |
| MGMT 401 | Operations Management | 3 |
| Marketing Elective | 3 | |
| General Elective | 3 | |
| General Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| MKT 460 | Integrative Marketing Strategy - CUE | 3 |
| Marketing Elective | 3 | |
| Business Elective (non-Marketing) | 3 | |
| General Elective | 3 | |
| General Elective | 3 | |
| Hours | 15 | |
| Minimum Total Hours | 120 | |
Degree Audit Report
Degree Audit reports illustrate how your completed courses fulfill the requirements of your academic plan. What-if reports allow you to compare the courses you have completed in your current academic plan to the courses required in another academic plan. Should you have questions about either report, please consult with your academic advisor.
To create either report:
- Log into your ULink account.
- Click on the Academic Progress tile.
- Next, click on "View my Degree Audit" to run a Degree Audit report in the Undergraduate Advising area.
- To create a What-if report, click on "Create a What-if Advisement Report."
Click here to run a Degree Audit report, or create a What-if report.
Flight Planner
Based on your major, the Flight Planner tool may be available for you to create a personalized Flight Plan. The Flight Planner can be found in the ULink Student Center. Consult with your advisor for assistance with the Flight Planner.
