Marketing, Bachelor of Science in Business Administration (BSBA)

Bachelor of Science in Business Administration in Marketing
Unit: Business (BU)
Department: Marketing 
Academic Plan Code(s): MKT_BSB

Program Information

The purpose of the Department of Marketing is to be an intellectual force that benefits our constituents in the local, regional, national, and global community through our creative and entrepreneurial teaching, research, and service activities. Our constituents include: students, employers, alumni, the university community, public and private sector organizations, and professional and academic marketing groups. The Undergraduate major in Marketing is specifically designed to prepare our students for the several career options available in Marketing and to enable them to succeed in the global marketplace.

Degree Summary

¹

 To complete the degree in the minimum number of hours listed, some hours from the General Education Requirements must be satisfied by courses defined by the unit and/or program. Using other courses to satisfy General Education requirements will require additional hours to complete the degree requirements. See the Degree Requirements tab for specific coursework.

²

College/School Requirements total of 53 hours includes 6 hours of required courses that also cover General Education requirements.

Specific coursework information can be found on the Degree Requirements tab.

Departmental Admission Requirements

New Students and Transfer Students

Admission to the College of Business ensures admission to the BSBA in Marketing.

Current Students - Admission in Good Standing

Students must have both:

1. Earned a 2.8 cumulative GPA (students with an established UofL GPA may not include grades for coursework at another institution in consideration for admission); and
2. Completion of MATH 111 College Algebra (or equivalent) or completion of MATH 180 Elements of Calculus  

General Education Requirements

All degrees require the completion of the University-wide General Education Program (link provided above).  Some General Education requirements may be met in the requirements for the major or supporting coursework, in which case additional electives may be required to complete the minimum hours for the degree.

College/School Requirements

Total of 53 includes 3 credit hours of ECON and 3 credit hours of MATH that are also counted in the 31 Gen Ed hours above.

Program/Major Requirements

¹

College/School Requirements include six hours of the General Education (3 hours Quantitative Reasoning and 3 hours Social & Behavioral Sciences).  General Education Oral Communication:  COMM 111, COMM 112 or HON 214 required as prerequisite for BUS 301

²

If MATH 205 is taken, there will be 4 total hours of Math

³

Completes Quantitative Reasoning General Education

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Completes 3 hours of Social & Behavioral Sciences.

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The following will also meet the statistics requirement:  MATH 109, PSYC 301, SOC 301, CJ 326

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Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives.  These include MKT 397, MKT 398 and/ or MKT 399.  Pass/Fail credit is given for approved College of Business co-op work experiences.  Marketing Majors may not count MKT 202 as a Marketing Elective.

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Either SPAD 383 or COMM 342 may be taken for 3 hours of MKT electives. 

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Marketing Majors may not count MKT 202 as a Business Elective.

Transfer students must take a minimum of 12 credit hours in their major within the College of Business.

Six hours of cultural diversity courses are required and may be incorporated within the degree program.

NOTE: All prerequisites must be followed.

Flight Plan

Degree Audit Report
Degree Audit reports illustrate how your completed courses fulfill the requirements of your academic plan.  What-if reports allow you to compare the courses you have completed in your current academic plan to the courses required in another academic plan.  Should you have questions about either report, please consult with your academic advisor.

To create either report:

1. Log into your ULink account.
2. Click on the Academic Progress tile.
3. Next, click on "View my Degree Audit" to run a Degree Audit report in the Undergraduate Advising area. 
4. To create a What-if report, click on "Create a What-if Advisement Report."

Click here to run a Degree Audit report, or create a What-if report.

Flight Planner
Based on your major, the Flight Planner tool may be available for you to create a personalized Flight Plan.  The Flight Planner can be found in the ULink Student Center.  Consult with your advisor for assistance with the Flight Planner.