Marketing, Bachelor of Science in Business Administration (BSBA)

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Departmental Admission Requirements

New Students and Transfer Students

Admission to the College of Business ensures admission to the BSBA in Marketing.

Current Students - Admission in Good Standing

Students must have both:

  1. Earned a 2.8 cumulative GPA (students with an established UofL GPA may not include grades for coursework at another institution in consideration for admission); and
  2. Completion of MATH 111 College Algebra - QR (or equivalent) or completion of MATH 180 Elements of Calculus - QR 

General Education Requirements

General Education Requirements 131
The following courses are required by the program and can satisfy the respective General Education Requirement:
Elements of Calculus - QR
Calculus I - QR
Principles of Microeconomics - SB
Principles of Macroeconomics - SB

All degrees require the completion of the University-wide General Education Program (link provided above).  Some General Education requirements may be met in the requirements for the major or supporting coursework, in which case additional electives may be required to complete the minimum hours for the degree.

College/School Requirements

College of Business Requirements
CAMP 100Campus Culture/Business Students1
MATH 180Elements of Calculus - QR 2,33
or MATH 205 Calculus I - QR
Select one of the following Ethics courses: 3
Contemporary Moral Problems - AH
Business Ethics
Ethics
Medical Ethics
BUS 301Business Communication3
BUS 201Career Development1
ACCT 201
ACCT 202
Principles of Financial Accounting
Principles of Managerial Accounting
6
ECON 201
ECON 202
Principles of Microeconomics - SB
Principles of Macroeconomics - SB 4
6
BSTA 201Business Statistics3
CIS 205Information Systems in Organizations3
General Electives6
Business Breadth
FIN 301Corporate Finance3
MKT 301Principles of Marketing3
MGMT 301Management and Organizational Behavior3
CLAW 301Legal Environment of Business3
CIS 305Data Analysis for Decision-Making3
MGMT 401Operations Management3
Minimum Total Hours53

Total of 53 includes 3 credit hours of ECON and 3 credit hours of MATH that are also counted in the 31 Gen Ed hours above.

Program/Major requirements and Supporting Courses for Track in Multi-Cultural Marketing are articulated on the Track Requirements tab.

Program/Major Requirements

Marketing Depth
MKT 350Consumer Behavior3
MKT 360Professional Relationship Selling3
MKT 441Market Intelligence and Customer Insights3
MKT 460Integrative Marketing Strategy - CUE3
Marketing Electives 6,79
Business Electives (not Marketing) 86
Minimum Total Hours27
Supporting Courses
General Electives15
Culminating Undergraduate Experience (Graduation requirement)
Requirement fulfilled by completing:
Integrative Marketing Strategy - CUE
1

College/School Requirements include six hours of the General Education (3 hours Quantitative Reasoning and 3 hours Social & Behavioral Sciences).  General Education Oral Communication:  COMM 111, COMM 112 or HON 214 required as prerequisite for BUS 301

2

If MATH 205 is taken, there will be 4 total hours of Math

3

Completes Quantitative Reasoning General Education

4

Completes 3 hours of Social & Behavioral Sciences.

5

The following will also meet the statistics requirement:  MATH 109, PSYC 301, SOC 301, CJ 326

6

Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives.  These include MKT 397, MKT 398 and/ or MKT 399.  Pass/Fail credit is given for approved College of Business co-op work experiences.  Marketing Majors may not count MKT 202 as a Marketing Elective.

7

Either SPAD 383 or COMM 342 may be taken for 3 hours of MKT electives. 

8

Marketing Majors may not count MKT 202 as a Business Elective.

Transfer students must take a minimum of 12 credit hours in their major within the College of Business.

Six hours of cultural diversity courses are required and may be incorporated within the degree program.

NOTE: All prerequisites must be followed.

Track in Multi-Cultural Marketing
Academic Plan Code(s): MKT_BSBMCM

Marketing Depth
MKT 350Consumer Behavior3
MKT 360Professional Relationship Selling3
MKT 441Market Intelligence and Customer Insights3
Specialization Requirements
MKT 201MULTICULTURALISM IN THE MARKETPLACE3
MKT 202Design Thinking for Creative Problem Solving - SB3
or MKT 410 Design Thinking in Marketing
MKT 451Multicultural Marketing Strategy3
Marketing Electives
Select one of the following Marketing electives:3
Promotion and Brand Management
Social Media I
Global Marketing
Graphic Design for Business
Services Marketing
Co-op in Marketing I
Special Topics in Marketing
Cultural Electives
Select two of the following courses: 16
Race, Culture, Identity
Social Media, Mobile Technologies and Strategic Communications
Introduction to Intercultural Communication - SB, D2
International Communication
Cultures of America - D1, AH
Diversity in the Workplace - SB, D1
Managing A Diverse Workplace-SBD1 - D1, SB
Survey of American Diversity - SB, D1
Race, Law and Politics - D1, SB
Race in the United States - D1, SB
Minimum Total Hours27
Supporting Courses
General Electives15
Culminating Undergraduate Experience (Graduation requirement)
Requirement fulfilled by completing:
Multicultural Marketing Strategy
1

Other courses may be accepted for Cultural Elective credit contingent upon Department approval.

Flight Plan

Marketing

Plan of Study Grid
Year 1
FallHours
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics - SB 3
ENGL 101 Introduction to College Writing - WC 3
MATH 180
Elements of Calculus - QR
or Calculus I - QR
3-4
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
 Hours14
Spring
ENGL 102 Intermediate College Writing - WC 3
ECON 201 Principles of Microeconomics - SB 3
General Education: Cardinal Core Oral Communication - OC 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Arts & Humanities - AH 3
 Hours15
Year 2
Fall
CIS 205 Information Systems in Organizations 3
ACCT 201 Principles of Financial Accounting 3
BUS 301 Business Communication 3
CIS 305 Data Analysis for Decision-Making 3
Select one of the following: 3
Business Statistics
Quantitative Analysis - QR
Introduction to Social Statistics - QR
Introduction to Social Statistics
Introduction to Social Statistics
 Hours15
Spring
HIST 101
History of Civilizations I - D2, SBH
or History of Civilizations II - SBH, D2
3
ACCT 202 Principles of Managerial Accounting 3
CLAW 301 Legal Environment of Business 3
MKT 301 Principles of Marketing 3
General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 3
 Hours15
Year 3
Fall
BUS 201 Career Development 1
MKT 350 Consumer Behavior 3
MKT 360 Professional Relationship Selling 3
Select one of the following: 3
Contemporary Moral Problems - AH
Business Ethics
Ethics
Medical Ethics
General Elective 3
General Elective 3
 Hours16
Spring
FIN 301 Corporate Finance 3
MGMT 301 Management and Organizational Behavior 3
Business Elective (non-Marketing) 3
Marketing Elective 3
General Elective 3
 Hours15
Year 4
Fall
MKT 441 Market Intelligence and Customer Insights 3
MGMT 401 Operations Management 3
Marketing Elective 3
General Elective 3
General Elective 3
 Hours15
Spring
MKT 460 Integrative Marketing Strategy - CUE 3
Marketing Elective 3
Business Elective (non-Marketing) 3
General Elective 3
General Elective 3
 Hours15
 Minimum Total Hours120

Marketing, track in Multi-Cultural Marketing

Plan of Study Grid
Year 1
FallHours
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics - SB 3
ENGL 101 Introduction to College Writing - WC 3
MATH 180
Elements of Calculus - QR
or Calculus I - QR
3-4
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
 Hours14
Spring
ENGL 102 Intermediate College Writing - WC 3
ECON 201 Principles of Microeconomics - SB 3
General Education: Cardinal Core Oral Communication - OC 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Arts & Humanities - AH 3
 Hours15
Year 2
Fall
CIS 205 Information Systems in Organizations 3
ACCT 201 Principles of Financial Accounting 3
BUS 301 Business Communication 3
CIS 305 Data Analysis for Decision-Making 3
Select one of the following: 3
Business Statistics
Quantitative Analysis - QR
Introduction to Social Statistics - QR
Introduction to Social Statistics
Introduction to Social Statistics
 Hours15
Spring
HIST 101
History of Civilizations I - D2, SBH
or History of Civilizations II - SBH, D2
3
ACCT 202 Principles of Managerial Accounting 3
CLAW 301 Legal Environment of Business 3
MKT 301 Principles of Marketing 3
General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 3
 Hours15
Year 3
Fall
BUS 201 Career Development 1
MKT 350 Consumer Behavior 3
MKT 360 Professional Relationship Selling 3
Select one of the following: 3
Contemporary Moral Problems - AH
Business Ethics
Ethics
Medical Ethics
General Elective (must meet Cardinal Core Arts & Humanities US Diversity-AHD1) 3
General Elective 3
 Hours16
Spring
FIN 301 Corporate Finance 3
MGMT 301 Management and Organizational Behavior 3
MKT 201 Multiculturalism in the Marketplace 3
Cultural Elective - Select one of the following: 3
Race, Culture, Identity
Social Media, Mobile Technologies and Strategic Communications
Introduction to Intercultural Communication - SB, D2
International Communication
Cultures of America - AH, D1
Diversity in the Workplace - SB, D1
Multiculturalism in the Marketplace
Managing A Diverse Workplace-SBD1 - D1, SB
Survey of American Diversity - D1, SB
Race, Law and Politics - D1, SB
Race in the United States - SB, D1
General Elective 3
 Hours15
Year 4
Fall
MKT 441 Market Intelligence and Customer Insights 3
MGMT 401 Operations Management 3
MKT 202
Design Thinking for Creative Problem Solving - SB
or Design Thinking in Marketing
3
General Elective 3
General Elective 3
 Hours15
Spring
MKT 451 Multicultural Marketing Strategy 3
Marketing Elective - Select one of the following: 3
Promotion and Brand Management
Social Media I
Global Marketing
Graphic Design for Business
Services Marketing
Co-op in Marketing I
Special Topics in Marketing
Cultural Elective - Select one of the following: 3
Race, Culture, Identity
Social Media, Mobile Technologies and Strategic Communications
Introduction to Intercultural Communication - SB, D2
International Communication
Cultures of America - AH, D1
Diversity in the Workplace - SB, D1
Managing A Diverse Workplace-SBD1 - D1, SB
Survey of American Diversity - D1, SB
Race, Law and Politics - D1, SB
Race in the United States - SB, D1
General Elective 3
General Elective 3
 Hours15
 Minimum Total Hours120

Degree Audit Report
Degree Audit reports illustrate how your completed courses fulfill the requirements of your academic plan.  What-if reports allow you to compare the courses you have completed in your current academic plan to the courses required in another academic plan.  Should you have questions about either report, please consult with your academic advisor.

Flight Planner
The Flight Planner tool is available for you to create a personalized Flight Plan to graduation.  Advisors have access to review your Flight Planner and can help you adjust it to ensure you remain on track to graduate in a timely manner.

To create these reports:

  1. Log into your ULink account.
  2. Click on the Academic Progress tile.
  3. Select the appropriate report.
    1. To run a Degree Audit report, click on "View my Degree Audit."
    2. To create a What-if report, click on "Create a What-if Advisement Report."
    3. To run a Flight Planner report, click on "Use My Flight Planner."

Click here to run a Degree Audit report, create a What-if report, or run a Flight Planner report.