Marketing, Bachelor of Science in Business Administration (BSBA)

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Departmental Admission Requirements

New Students and Transfer Students

Admission to the College of Business ensures admission to the BSBA in Marketing.

Current Students* - Admission in Good Standing

Students must have both:

  1. Earned a 2.8 cumulative GPA (students with an established UofL GPA may not include grades for coursework at another institution in consideration for admission); and
  2. Completion of MATH 111 College Algebra - QR (or equivalent) or completion of MATH 180 Elements of Calculus - QR 

*Students who are currently enrolled in the College of Business as a Bachelor of Science in Business Administration or Business Economics major are permitted to change to Bachelor of Science in Business Administration in Marketing major as long as they are in good academic standing.

General Education Requirements

General Education Requirements 131
The following courses are required by the program and can satisfy the respective General Education Requirement:
Elements of Calculus - QR
Calculus I - QR
Principles of Microeconomics - SB
Principles of Macroeconomics - SB

All degrees require the completion of the University-wide General Education Program (link provided above).  Some General Education requirements may be met in the requirements for the major or supporting coursework, in which case additional electives may be required to complete the minimum hours for the degree.

College/School Requirements

College of Business Requirements
CAMP 100Campus Culture/Business Students1
MATH 180Elements of Calculus - QR 2,33
or MATH 205 Calculus I - QR
Select one of the following Ethics courses: 3
Contemporary Moral Problems - AH
Business Ethics
Ethics
Medical Ethics
BUS 301Business Communication3
BUS 201Career Development1
ACCT 201
ACCT 202
Principles of Financial Accounting
Principles of Managerial Accounting
6
ECON 201
ECON 202
Principles of Microeconomics - SB
Principles of Macroeconomics - SB 4
6
BSTA 201Business Statistics 53
CIS 205Information Systems in Organizations3
General Electives6
Business Breadth
FIN 301Corporate Finance3
MKT 301Principles of Marketing 63
MGMT 301Management and Organizational Behavior3
CLAW 301Legal Environment of Business3
CIS 305Data Analysis for Decision-Making3
MGMT 401Operations Management3
Minimum Total Hours53

Total of 53 includes 3 credit hours of ECON and 3 credit hours of MATH that are also counted in the 31 Gen Ed hours above.

Program/Major requirements and Supporting Courses for Tracks in Multi-Cultural Marketing, Professional Sales, and Digital Marketing are articulated on the Track Requirements tab.

Program/Major Requirements

Marketing Depth
MKT 350Consumer Behavior3
MKT 360Professional Relationship Selling 63
MKT 441Market Intelligence and Customer Insights3
MKT 460Integrative Marketing Strategy - CUE3
Marketing Electives 7,89
Business Electives (not Marketing) 96
Minimum Total Hours27
Supporting Courses
General Electives15
Culminating Undergraduate Experience (Graduation requirement)
Requirement fulfilled by completing:
Integrative Marketing Strategy - CUE
1

College/School Requirements include six hours of the General Education (3 hours Quantitative Reasoning and 3 hours Social & Behavioral Sciences).  General Education Oral Communication:  COMM 111, COMM 112 or HON 214 required as prerequisite for BUS 301

2

If MATH 205 is taken, there will be 4 total hours of Math

3

Completes Quantitative Reasoning General Education

4

Completes 3 hours of Social & Behavioral Sciences.

5

The following will also meet the statistics requirement:  MATH 109, PSYC 301, SOC 301, CJ 326

6

Successful completion of MKT 301, MKT 360, MKT 401, and MKT 465 satisfies the requirements for the Undergraduate Certificate in Sales. Students must add certificate as a plan of study in order for the certificate to appear on the transcript. 

7

Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives.  These include MKT 397MKT 398 and/ or MKT 399.  Pass/Fail credit is given for approved College of Business co-op work experiences.  Marketing Majors may not count MKT 202 as a Marketing Elective.

8

Either SPAD 383 or COMM 342 may be taken for 3 hours of MKT electives. 

9

Marketing Majors may not count MKT 202 as a Business Elective.

Transfer students must take a minimum of 12 credit hours in their major within the College of Business.

Six hours of cultural diversity courses are required and may be incorporated within the degree program.

NOTE: All prerequisites must be followed.

Track in Multi-Cultural Marketing
Academic Plan Code(s): MKT_BSBMCM

Marketing Depth
MKT 350Consumer Behavior3
MKT 360Professional Relationship Selling3
MKT 441Market Intelligence and Customer Insights3
Specialization Requirements
MKT 201Multiculturalism in the Marketplace - D1, SB3
MKT 202Design Thinking for Creative Problem Solving - SB3
or MKT 410 Design Thinking in Marketing
MKT 451Multicultural Marketing Strategy3
Marketing Electives
Select one of the following Marketing electives:3
Promotion and Brand Management
Social Media I
Global Marketing
Graphic Design for Business
Services Marketing
Co-op in Marketing I
Special Topics in Marketing
Cultural Electives
Select two of the following courses: 16
Race, Culture, Identity
Social Media, Mobile Technologies and Strategic Communications
Introduction to Intercultural Communication - SB, D2
International Communication
Cultures of America - D1, AH
Diversity in the Workplace - D1, SB
Managing A Diverse Workplace-SBD1 - D1, SB
Survey of American Diversity - SB, D1
Race, Law and Politics - D1, SB
Race in the United States - SB, D1
Minimum Total Hours27
Supporting Courses
General Electives15
Culminating Undergraduate Experience (Graduation requirement)
Requirement fulfilled by completing:
Multicultural Marketing Strategy
1

Other courses may be accepted for Cultural Elective credit contingent upon Department approval.

Flight Plan

Marketing

Plan of Study Grid
Year 1
FallHours
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics - SB 3
ENGL 101 Introduction to College Writing - WC 3
MATH 180
Elements of Calculus - QR
or Calculus I - QR
3-4
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
 Hours14
Spring
ENGL 102 Intermediate College Writing - WC 3
ECON 201 Principles of Microeconomics - SB 3
General Education: Cardinal Core Oral Communication - OC 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Arts & Humanities - AH 3
 Hours15
Year 2
Fall
CIS 205 Information Systems in Organizations 3
ACCT 201 Principles of Financial Accounting 3
BUS 301 Business Communication 3
CIS 305 Data Analysis for Decision-Making 3
Select one of the following: 3
Business Statistics
Quantitative Analysis - QR
Introduction to Social Statistics - QR
Introduction to Social Statistics
Introduction to Social Statistics
 Hours15
Spring
HIST 101
History of Civilizations I - D2, SBH
or History of Civilizations II - SBH, D2
3
ACCT 202 Principles of Managerial Accounting 3
CLAW 301 Legal Environment of Business 3
MKT 301 Principles of Marketing 3
General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 3
 Hours15
Year 3
Fall
BUS 201 Career Development 1
MKT 350 Consumer Behavior 3
MKT 360 Professional Relationship Selling 3
Select one of the following: 3
Contemporary Moral Problems - AH
Business Ethics
Ethics
Medical Ethics
General Elective 3
General Elective 3
 Hours16
Spring
FIN 301 Corporate Finance 3
MGMT 301 Management and Organizational Behavior 3
Business Elective (non-Marketing) 3
Marketing Elective 3
General Elective 3
 Hours15
Year 4
Fall
MKT 441 Market Intelligence and Customer Insights 3
MGMT 401 Operations Management 3
Marketing Elective 3
General Elective 3
General Elective 3
 Hours15
Spring
MKT 460 Integrative Marketing Strategy - CUE 3
Marketing Elective 3
Business Elective (non-Marketing) 3
General Elective 3
General Elective 3
 Hours15
 Minimum Total Hours120


Marketing, track in Multi-Cultural Marketing

Plan of Study Grid
Year 1
FallHours
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics - SB 3
ENGL 101 Introduction to College Writing - WC 3
MATH 180
Elements of Calculus - QR
or Calculus I - QR
3-4
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
 Hours14
Spring
ENGL 102 Intermediate College Writing - WC 3
ECON 201 Principles of Microeconomics - SB 3
General Education: Cardinal Core Oral Communication - OC 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Arts & Humanities - AH 3
 Hours15
Year 2
Fall
CIS 205 Information Systems in Organizations 3
ACCT 201 Principles of Financial Accounting 3
BUS 301 Business Communication 3
CIS 305 Data Analysis for Decision-Making 3
Select one of the following: 3
Business Statistics
Quantitative Analysis - QR
Introduction to Social Statistics - QR
Introduction to Social Statistics
Introduction to Social Statistics
 Hours15
Spring
HIST 101
History of Civilizations I - D2, SBH
or History of Civilizations II - SBH, D2
3
ACCT 202 Principles of Managerial Accounting 3
CLAW 301 Legal Environment of Business 3
MKT 301 Principles of Marketing 3
General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 3
 Hours15
Year 3
Fall
BUS 201 Career Development 1
MKT 350 Consumer Behavior 3
MKT 360 Professional Relationship Selling 3
Select one of the following: 3
Contemporary Moral Problems - AH
Business Ethics
Ethics
Medical Ethics
General Elective (must meet Cardinal Core Arts & Humanities US Diversity-AHD1) 3
General Elective 3
 Hours16
Spring
FIN 301 Corporate Finance 3
MGMT 301 Management and Organizational Behavior 3
MKT 201 Multiculturalism in the Marketplace - SB, D1 3
Cultural Elective - Select one of the following: 3
Race, Culture, Identity
Social Media, Mobile Technologies and Strategic Communications
Introduction to Intercultural Communication - SB, D2
International Communication
Cultures of America - AH, D1
Diversity in the Workplace - SB, D1
Multiculturalism in the Marketplace - SB, D1
Managing A Diverse Workplace-SBD1 - D1, SB
Survey of American Diversity - SB, D1
Race, Law and Politics - D1, SB
Race in the United States - D1, SB
General Elective 3
 Hours15
Year 4
Fall
MKT 441 Market Intelligence and Customer Insights 3
MGMT 401 Operations Management 3
MKT 202
Design Thinking for Creative Problem Solving - SB
or Design Thinking in Marketing
3
General Elective 3
General Elective 3
 Hours15
Spring
MKT 451 Multicultural Marketing Strategy 3
Marketing Elective - Select one of the following: 3
Promotion and Brand Management
Social Media I
Global Marketing
Graphic Design for Business
Services Marketing
Co-op in Marketing I
Special Topics in Marketing
Cultural Elective - Select one of the following: 3
Race, Culture, Identity
Social Media, Mobile Technologies and Strategic Communications
Introduction to Intercultural Communication - SB, D2
International Communication
Cultures of America - AH, D1
Diversity in the Workplace - SB, D1
Managing A Diverse Workplace-SBD1 - D1, SB
Survey of American Diversity - SB, D1
Race, Law and Politics - D1, SB
Race in the United States - D1, SB
General Elective 3
General Elective 3
 Hours15
 Minimum Total Hours120

Marketing, track in Professional Sales

Plan of Study Grid
Year 1
FallHours
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics - SB 3
ENGL 101 Introduction to College Writing - WC 3
MATH 180
Elements of Calculus - QR
or Calculus I - QR
3-4
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
 Hours14
Spring
ENGL 102 Intermediate College Writing - WC 3
ECON 201 Principles of Microeconomics - SB 3
General Education: Cardinal Core Oral Communication - OC 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Arts & Humanities - AH 3
 Hours15
Year 2
Fall
CIS 205 Information Systems in Organizations 3
ACCT 201 Principles of Financial Accounting 3
BUS 301 Business Communication 3
CIS 305 Data Analysis for Decision-Making 3
Select one of the following: 3
Business Statistics
Quantitative Analysis - QR
Introduction to Social Statistics - QR
Introduction to Social Statistics
Introduction to Social Statistics
 Hours15
Spring
HIST 101
History of Civilizations I - D2, SBH
or History of Civilizations II - SBH, D2
3
ACCT 202 Principles of Managerial Accounting 3
CLAW 301 Legal Environment of Business 3
MKT 301 Principles of Marketing 3
General Education: Cardinal Core Arts & Humanities US Diversity - AHD1 3
 Hours15
Year 3
Fall
BUS 201 Career Development 1
MKT 350 Consumer Behavior 3
MKT 360 Professional Relationship Selling 3
Select one of the following: 3
Contemporary Moral Problems - AH
Business Ethics
Ethics
Medical Ethics
General Elective (must meet Cardinal Core Arts & Humanities US Diversity - AHD1) 3
General Elective 3
 Hours16
Spring
FIN 301 Corporate Finance 3
MGMT 301 Management and Organizational Behavior 3
MKT 401 Strategic Sales Leadership 3
Select one of the following: 3
Collaboration and Negotiation-SB - SB
Leadership
Sport Promotion and Sales
Introduction to Communication - SB
Principles in Client and Agency Dynamics
Speak Up, Speak Out
Persuasion
Introduction to Interpersonal Communication
Introduction to Strategic Communication
General Elective 3
 Hours15
Year 4
Fall
MKT 441 Market Intelligence and Customer Insights 3
MGMT 401 Operations Management 3
MKT 465 Consultative Sales 3
General Elective 3
General Elective 3
 Hours15
Spring
MKT 397 Co-op in Marketing I 3
MKT 460 Integrative Marketing Strategy - CUE 3
Select one of the following: 3
Promotion and Brand Management
Social Media I
Business to Business Marketing
Services Marketing
Digital Marketing Strategy
General Elective 3
General Elective 3
 Hours15
 Minimum Total Hours120


Marketing, track in Digital Marketing

Plan of Study Grid
Year 1
FallHours
CAMP 100 Campus Culture/Business Students 1
ECON 202 Principles of Macroeconomics - SB 3
ENGL 101 Introduction to College Writing - WC 3
MATH 180
Elements of Calculus - QR
or Calculus I - QR
3-4
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Natural Science Lab - SL 1
 Hours14
Spring
ENGL 102 Intermediate College Writing - WC 3
ECON 201 Principles of Microeconomics - SB 3
General Education: Cardinal Core Oral Communication - OC 3
General Education: Cardinal Core Natural Science - S 3
General Education: Cardinal Core Arts & Humanities - AH 3
 Hours15
Year 2
Fall
CIS 205 Information Systems in Organizations 3
ACCT 201 Principles of Financial Accounting 3
BUS 301 Business Communication 3
CIS 305 Data Analysis for Decision-Making 3
Select one of the following: 3
Business Statistics
Quantitative Analysis - QR
Introduction to Social Statistics - QR
Introduction to Social Statistics
Introduction to Social Statistics
 Hours15
Spring
HIST 101
History of Civilizations I - D2, SBH
or History of Civilizations II - SBH, D2
3
ACCT 202 Principles of Managerial Accounting 3
CLAW 301 Legal Environment of Business 3
MKT 301 Principles of Marketing 3
General Education: Cardinal Core Arts & Humanities US Diversity AHD1 3
 Hours15
Year 3
Fall
BUS 201 Career Development 1
MKT 350 Consumer Behavior 3
MKT 395 Digital Marketing Strategy 3
Select one of the following: 3
Contemporary Moral Problems - AH
Business Ethics
Ethics
Medical Ethics
General Elective (must meet Cardinal Core Arts & Humanities US Diversity-AHD1) 3
General Elective 3
 Hours16
Spring
FIN 301 Corporate Finance 3
MGMT 301 Management and Organizational Behavior 3
MKT 360 Professional Relationship Selling 3
MKT 342 Social Media I 3
General Elective 3
 Hours15
Year 4
Fall
MKT 441 Market Intelligence and Customer Insights 3
MGMT 401 Operations Management 3
Supporting Elective for Digital Marketing Track 3
General Elective 3
General Elective 3
 Hours15
Spring
MKT 397 Co-op in Marketing I 3
MKT 460 Integrative Marketing Strategy - CUE 3
Supporting Elective for Digital Marketing Track 3
General Elective 3
General Elective 3
 Hours15
 Minimum Total Hours120

The Flight Plan outlined above is intended to demonstrate one possible path to completing the degree within four years.  Course selection and placement within the program may vary depending on course offerings and schedule, elective preferences, and other factors (study abroad, internship availability, etc.). Please consult your advisor for additional information about building a flight plan that works for you.

Degree Audit Report
Degree Audit reports illustrate how your completed courses fulfill the requirements of your academic plan, and which requirements are still outstanding. Degree audits also take transfer credits and test credits into account. "What-if" reports allow you to compare the courses you have completed in your current academic plan to the courses required in another academic plan.  Should you have questions about either report, please consult with your academic advisor.

Flight Planner
The Flight Planner tool is available for you to create a personalized Flight Plan to graduation.  Advisors have access to review your Flight Planner and can help you adjust it to ensure you remain on track to graduate in a timely manner.

To create these reports:

  1. Log into your ULink account.
  2. Click on the Academic Progress tile.
  3. Select the appropriate report.
    1. To run a Degree Audit report, click on "View my Degree Audit."
    2. To create a What-if report, click on "Create a What-if Advisement Report."
    3. To run a Flight Planner report, click on "Use My Flight Planner."

Click here to run a Degree Audit report, create a What-if report, or run a Flight Planner report.